Ibbaka spoke with Craig Zawada, Chief Visionary Officer at PROS, about how changes in buyer behavior and the emergence of AI applications to pricing are changing how companies need to organize the pricing and the growing importance of pricing algorithms, transparency and speed.
Becton Dickinson is one of the world’s leading providers of medical equipment and technology. Over the past decade it has come to focus on customer experience and the delivery of solutions. Here we interview pricing leader Joseph Schneider on the challenges and opportunities for pricing at Becton Dickinson.
Ibbaka is here to help you drive growth by getting focussing in on the market segments where you create the most value. We help you design pricing that reinforces your value and differentiation. The results is you can capture more value and keep the lifetime value of the customer (LTV) and value to the customer V2C) in balance.