Are you applying best practices in your pricing?

Take a

Self-Assessment

Interviews

Buying behavior and AI are transforming pricing - an interview with Craig Zawada of PROS

Buying behavior and AI are transforming pricing - an interview with Craig Zawada of PROS

Ibbaka spoke with Craig Zawada, Chief Visionary Officer at PROS, about how changes in buyer behavior and the emergence of AI applications to pricing are changing how companies need to organize the pricing and the growing importance of pricing algorithms, transparency and speed.

Things are changing in technology services - an interview with Laura Fay of TSIA

Things are changing in technology services - an interview with Laura Fay of TSIA

Despite the hype and sky high market capitalizations, many SaaS companies have struggled to turn a profit. TSIA VP Research & Advisory, XaaS Product Management, Laura Fay shares her insights into the SaaS business with Ibbaka.

Enabling innovation and driving to alignment - an interview with Bob Vezeau of Westrock

Enabling innovation and driving to alignment - an interview with Bob Vezeau of Westrock

Pricing excellence has made a major contribution to Westrock’s bottom line. Here we speak with pricing leader Bob Vezeau on how he has developed pricing capability for a company that brings innovative solutions to a commoditized market (packaging) and does so at scale.

Bringing science discipline to pricing - an interview with Joseph Schneider of Becton Dickinson

Bringing science discipline to pricing - an interview with Joseph Schneider of Becton Dickinson

Becton Dickinson is one of the world’s leading providers of medical equipment and technology. Over the past decade it has come to focus on customer experience and the delivery of solutions. Here we interview pricing leader Joseph Schneider on the challenges and opportunities for pricing at Becton Dickinson.

Unlocking Creativity and Genius - Using Art to Unlock Innovation

Unlocking Creativity and Genius - Using Art to Unlock Innovation

There is a strong link to innovation and value creation. To foster innovation, we need to embrace diversity. Linda Naiman shares her approach to unlocking creativity by leveraging a whole-brain model as well as a 10 step design thinking methodology for innovation.

Ibbaka privacy policy