We are planning to combine the Ibbaka market insights work in market segmentation, customer targeting and pricing design with the TeamFit skill and competency management platform. Our goal is to help our clients successfully deliver innovation to the market. The combined company is uniquely equipped to help you deliver on the value cycle (Create, Communicate, Deliver, Capture, Measure value) by connecting people and market insights.
Join the Ibbaka team on Thursday March 21 for two pricing case studies. One looks at Economic Value Estimation in precision agriculture. The other looks at vectors of innovation and pricing in media (the subject being the iconic British financial newspaper The Financial Times). This is part of the Value Innovation and Pricing Vancouver series of MeetUps.
Our recent research on how people price innovations found different pricing methods for sustaining versus disruptive innovators. Sustaining innovators tend to use value-based pricing. Disruptive innovators are more likely to price relative to the market alternative. We explore why this might be using the Clayton Christensen model of disruptive innovation.