Pricing excellence has made a major contribution to Westrock’s bottom line. Here we speak with pricing leader Bob Vezeau on how he has developed pricing capability for a company that brings innovative solutions to a commoditized market (packaging) and does so at scale.
Join the Ibbaka team on Thursday March 21 for two pricing case studies. One looks at Economic Value Estimation in precision agriculture. The other looks at vectors of innovation and pricing in media (the subject being the iconic British financial newspaper The Financial Times). This is part of the Value Innovation and Pricing Vancouver series of MeetUps.