Majid Iqbal, author of Thinking In Services, will speak at the Value Innovation and Pricing Meetup on Thursday August 2. Majid’s book goes deep into the underlying patterns behind services and how to combine them. He also brings some interesting perspectives on the impact of customer experience on pricing power. This will be a unique opportunity for people in Vancouver to learn from one of the true deep thinkers on service design.
We are planning to combine the Ibbaka market insights work in market segmentation, customer targeting and pricing design with the TeamFit skill and competency management platform. Our goal is to help our clients successfully deliver innovation to the market. The combined company is uniquely equipped to help you deliver on the value cycle (Create, Communicate, Deliver, Capture, Measure value) by connecting people and market insights.
Ibbaka has been selected for the 2019 Ready to Rocket list. Curated by Rocket Builders, the Ready to Rocket list identifies the companies in British Columbia expected to have the highest growth and most impact on the innovation economy. Ibbaka looks forward to contributing to the success of the other companies on the list.
Pricing is often seen as a branch of the dismal science, a coldly analytical attempt to extract the maximum price from buyers. Good pricing practice is completely different from this stereotype. It factors in empathy and emotion and is deeply concerned about the value delivered to the customer (V2C).