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Value-Based Pricing

What is value management? (And why you should care)

What is value management? (And why you should care)

What is value management? (And why you should care). A document from back in November 2012 that sets out the basic approach to value management, and how it integrates innovation, marketing, sales and of course pricing. A new version of this document is in development.

Value Surveys for Pricing Excellence

Value Surveys for Pricing Excellence

At Ibbaka, we begin our pricing work by understanding the value of your product or service from the perspective of your customer. Our approach is to research, validate and quantify the economic (monetary) and emotional value your offer creates for the market with customers and non-customers. By understanding your differentiation relative to the customer’s next best competitive alternative, we can design a pricing model built that communicates and even amplifies your differentiation.

Pricing, empathy, emotions and the customer journey

Pricing, empathy, emotions and the customer journey

Pricing is often seen as a branch of the dismal science, a coldly analytical attempt to extract the maximum price from buyers. Good pricing practice is completely different from this stereotype. It factors in empathy and emotion and is deeply concerned about the value delivered to the customer (V2C).

Pricing in 2019 - Where to find leverage

Pricing in 2019 - Where to find leverage

What should should you be doing in 2019 to build and activate pricing as a driver of business growth? A combination of new capabilities, market research and decisive action is needed. The outcome can be greatly improved performance.

Value Innovation and Pricing Vancouver Meetup - Value and Pricing Along the Customer Journey

Value Innovation and Pricing Vancouver Meetup - Value and Pricing Along the Customer Journey

The Vancouver Value Innovation and Pricing Meetup will have its first meeting on Thursday January 17, from 6:00 PM, at VentureLabs. The theme is Value and Pricing Along the Customer Journey. Please join us for a vigorous discussion.

Value Innovation and Pricing - Vancouver - A new Meetup Group

Value Innovation and Pricing - Vancouver - A new Meetup Group

Meaningful innovation is a community effort. As a contribution to the Vancouver innovation community Ibbaka is sponsoring a new meetup on value innovation and pricing. We will meet about four times a year in Vancouver and may have meetups in Victoria and Kelowna as well.

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