Are you applying best practices in your pricing?

Take a

Self-Assessment

Pricing Strategy

Is your pricing a frozen accident?

Is your pricing a frozen accident?

In many industries the pricing metric and even pricing levels are frozen accidents. They were established in the past for reasons no longer known and endure through convention. Look at your pricing and ask questions. “Why this pricing metric?” “Whose interests does this pricing metric serve?” “How does pricing shape profit pools?” Pricing’s past does not need to determine its future.

Ibbaka provides a tool for you to self assess your pricing strategy

Ibbaka provides a tool for you to self assess your pricing strategy

Ibbaka provides a simple self assessment tool that will give you insight into how how well you are doing on market segmentation, pricing and value communication. Take this quick survey and see where you have opportunities to improve.

Value-Based Pricing’s Senior Statesman Tom Nagle on the Skills Needed for Pricing Expertise

Value-Based Pricing’s Senior Statesman Tom Nagle on the Skills Needed for Pricing Expertise

Tom Nagle basically defined strategic pricing, developing the core ideas and frameworks used today to understand differentiation value, construct a pricing strategy and execute on pricing in the field. Ibbaka spoke with him about the skills needed for pricing expertise.

What is “fair” pricing and a “reasonable” consumer surplus?

What is “fair” pricing and a “reasonable” consumer surplus?

Even if you have a highly differentiated, value-added offer and are able to charge a premium without much customer pushback, your pricing should not aim to recoup the full value you create for your customers. Your price should leave a consumer surplus - that is, the customer should feel they are getting more value than the amount spent, as value perception is key to the sustainability of any good pricing.

Are you leaving money on the table?

Are you leaving money on the table?

In the Sixth Edition of The Strategy and Tactics of Pricing, Tom Nagle and Georg Muller introduce the Value Cascade. This is a powerful framework for identifying value and pricing leaks. Use it to ask yourself hard questions about how you create, communicate and capture value.

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