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How Ibbaka can help you in 2019

How Ibbaka can help you in 2019

Ibbaka is here to help you drive growth by getting focussing in on the market segments where you create the most value. We help you design pricing that reinforces your value and differentiation. The results is you can capture more value and keep the lifetime value of the customer (LTV) and value to the customer V2C) in balance.

Pricing in 2019 - Where to find leverage

Pricing in 2019 - Where to find leverage

What should should you be doing in 2019 to build and activate pricing as a driver of business growth? A combination of new capabilities, market research and decisive action is needed. The outcome can be greatly improved performance.

Value Innovation and Pricing Vancouver Meetup - Value and Pricing Along the Customer Journey

Value Innovation and Pricing Vancouver Meetup - Value and Pricing Along the Customer Journey

The Vancouver Value Innovation and Pricing Meetup will have its first meeting on Thursday January 17, from 6:00 PM, at VentureLabs. The theme is Value and Pricing Along the Customer Journey. Please join us for a vigorous discussion.

Value Innovation and Pricing - Vancouver - A new Meetup Group

Value Innovation and Pricing - Vancouver - A new Meetup Group

Meaningful innovation is a community effort. As a contribution to the Vancouver innovation community Ibbaka is sponsoring a new meetup on value innovation and pricing. We will meet about four times a year in Vancouver and may have meetups in Victoria and Kelowna as well.

Create Value by Focusing on What your Customer Values

Create Value by Focusing on What your Customer Values

Emotional and economic value drivers are both important in market segmentation and pricing design. This is especially true where goods like water is involved. WaterTrax (part of Aquatics Informatics) has been thoughtful and effective in designing its pricing.

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