Are you applying best practices in your pricing?

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Pricing Excellence

Value Innovation and Pricing - Vancouver - A new Meetup Group

Value Innovation and Pricing - Vancouver - A new Meetup Group

Meaningful innovation is a community effort. As a contribution to the Vancouver innovation community Ibbaka is sponsoring a new meetup on value innovation and pricing. We will meet about four times a year in Vancouver and may have meetups in Victoria and Kelowna as well.

Create Value by Focusing on What your Customer Values

Create Value by Focusing on What your Customer Values

Emotional and economic value drivers are both important in market segmentation and pricing design. This is especially true where goods like water is involved. WaterTrax (part of Aquatics Informatics) has been thoughtful and effective in designing its pricing.

Is your pricing fair? And why you should care.

Is your pricing fair? And why you should care.

Pricing transparency and fair pricing are becoming hot issues. Buyers want to believe their pricing is fair and reflects the value they receive. What does it mean for pricing to be fair and how do you communicate fairness?

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