Are you applying best practices in your pricing?

Take a

Self-Assessment

Meetups

Majid Iqbal to speak at the Value Innovation and Pricing MeetUp August 22

Majid Iqbal to speak at the Value Innovation and Pricing MeetUp August 22

Majid Iqbal, author of Thinking In Services, will speak at the Value Innovation and Pricing Meetup on Thursday August 2. Majid’s book goes deep into the underlying patterns behind services and how to combine them. He also brings some interesting perspectives on the impact of customer experience on pricing power. This will be a unique opportunity for people in Vancouver to learn from one of the true deep thinkers on service design.

Pricing, empathy, emotions and the customer journey

Pricing, empathy, emotions and the customer journey

Pricing is often seen as a branch of the dismal science, a coldly analytical attempt to extract the maximum price from buyers. Good pricing practice is completely different from this stereotype. It factors in empathy and emotion and is deeply concerned about the value delivered to the customer (V2C).

Value Innovation and Pricing - Vancouver - A new Meetup Group

Value Innovation and Pricing - Vancouver - A new Meetup Group

Meaningful innovation is a community effort. As a contribution to the Vancouver innovation community Ibbaka is sponsoring a new meetup on value innovation and pricing. We will meet about four times a year in Vancouver and may have meetups in Victoria and Kelowna as well.

Ibbaka privacy policy