What pricing skills do product managers need? What skills do pricing experts need to work effectively with product management? Ibbaka spoke with product management expert Alan Albert to understand how to make the partnership between pricing and product management more effective.
Who should own pricing decisions? There are as many opinions on this as there are pricing experts. For good reason. The answer to this question depends on the company's goals and organizational structure, and on just where the product is in the lifecycle. Candidates for pricing governance leadership are the CFO, the head of sales or chief revenue officer, product marketing and product management. But for early-stage innovation, in the build up to launch and for the first few years on the market, I believe the answer is clear. The product manager should be responsible for pricing.