Are you applying best practices in your pricing?

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Self-Assessment

Customer Journey

Value to Customer (V2C) is as important as Customer Lifetime Value (LTV)

Value to Customer (V2C) is as important as Customer Lifetime Value (LTV)

Customer lifetime value (LTV or CLV) is a critical metric for many companies in the subscription economy. But before your LTV comes V2C (Value to Customer). Understanding how you will create value to your customers over time should come before estimates of LTV and LTV and V2C need to be kept aligned.

Is your pricing fair? And why you should care.

Is your pricing fair? And why you should care.

Pricing transparency and fair pricing are becoming hot issues. Buyers want to believe their pricing is fair and reflects the value they receive. What does it mean for pricing to be fair and how do you communicate fairness?

Value creation and communication across the customer journey

Value creation and communication across the customer journey

Your customer touches you many times across the company journey. Are you creating value at each touch? Are you communicating your differentiated value? Pricing power comes from differentiated value, but this only matters if you communicate that value.

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