Are you applying best practices in your pricing?

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Best Practices

Unbundling value to align packages with customer segments

Unbundling value to align packages with customer segments

Pricing design work often needs to include an unbundling phase. The current offer gets broken down into its key parts so that the contribution of each aspect to value can be understood. These function to value mappings are then connected to a value-based market segmentation in order to repackage offers so that they can be priced.

Pricing across maturity models

Pricing across maturity models

Maturity models are a powerful way to organize progression through towards excellence in a discipline. One of the earliest maturity models was the Capability Maturity Model (now the CMMI for Capability Maturity Model Integration). In recent years’ maturity models have become a useful way to organize upsell strategies and to frame pricing models and pricing strategy.

Pricing your solution portfolio: Part 3 - Looking for Interactions

Pricing your solution portfolio: Part 3 - Looking for Interactions

Part 3 in a four part series on pricing an offer portfolio. Here the focus is on interactions between different parts of the portfolio. Three key ways of thinking through portfolio interactions are discussed: frames, paths, packaging and bundling. Common pitfalls are also identified.

Buying behavior and AI are transforming pricing - an interview with Craig Zawada of PROS

Buying behavior and AI are transforming pricing - an interview with Craig Zawada of PROS

Ibbaka spoke with Craig Zawada, Chief Visionary Officer at PROS, about how changes in buyer behavior and the emergence of AI applications to pricing are changing how companies need to organize the pricing and the growing importance of pricing algorithms, transparency and speed.

Pricing strategy changes across the technology life cycle

Pricing strategy changes across the technology life cycle

Early stage innovators often gravitate to horizontal solutions. This can drag down their pricing power as they end up pricing to the lowest common denominator. Build value and pricing power by delivering a business solution to a targeted segment (a real segment gets value in the same way and buys in the same way).

Pricing your solution portfolio: Part 2 - Setting Goals

Pricing your solution portfolio: Part 2 - Setting Goals

Part 2 in a four part series on pricing a solution portfolio (one of the toughest challenges in pricing). Here the focus is on goals. How does one set the goals for different parts of the portfolio and how do these contribute to the overall goal?

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