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Service Design and Experience - Thoughts on Majid Iqbal's O-P/E=N Model

Service Design and Experience - Thoughts on Majid Iqbal's O-P/E=N Model

Majid Iqbal introduced a new model for integrating value, price and customer experience in his book Thinking in Services. We compare this model to other models from the pricing space to see what we can learn from it.

Why do they sell used books by weight (and what that implies for pricing data)

Why do they sell used books by weight (and what that implies for pricing data)

In the book trade, old books are often bought by weight. This seems odd, but it makes sense if you use a mining metaphor. There are lessons here for data pricing or in any case where one knows there is value somewhere but one has to do a lot of processing to find it.

Do you price inputs or outputs?

Do you price inputs or outputs?

Are you pricing inputs or outputs? Cost based pricing prices inputs. Market based pricing uses outputs. Value based pricing thinks of outputs as an input into other processes. It is the value of an input to the next output along the line that determines value.

Majid Iqbal to speak at the Value Innovation and Pricing MeetUp August 22

Majid Iqbal to speak at the Value Innovation and Pricing MeetUp August 22

Majid Iqbal, author of Thinking In Services, will speak at the Value Innovation and Pricing Meetup on Thursday August 2. Majid’s book goes deep into the underlying patterns behind services and how to combine them. He also brings some interesting perspectives on the impact of customer experience on pricing power. This will be a unique opportunity for people in Vancouver to learn from one of the true deep thinkers on service design.

Unbundling value to align packages with customer segments

Unbundling value to align packages with customer segments

Pricing design work often needs to include an unbundling phase. The current offer gets broken down into its key parts so that the contribution of each aspect to value can be understood. These function to value mappings are then connected to a value-based market segmentation in order to repackage offers so that they can be priced.

Welcoming Alexis, Brent and Jessie to a larger Ibbaka

Welcoming Alexis, Brent and Jessie to a larger Ibbaka

We are planning to combine the Ibbaka market insights work in market segmentation, customer targeting and pricing design with the TeamFit skill and competency management platform. Our goal is to help our clients successfully deliver innovation to the market. The combined company is uniquely equipped to help you deliver on the value cycle (Create, Communicate, Deliver, Capture, Measure value) by connecting people and market insights.

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