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Service design and pricing

Service design and pricing

Service design has emerged as a core business discipline. It helps customers get full value from offers and organizations to realign around providing that value. Pricing and value are central to service design. How do service design and pricing interact? We begin to explore these ideas here.

Changing your pricing metric can change willingness to pay (WTP)

Changing your pricing metric can change willingness to pay (WTP)

Willingness to pay is very sensitive to framing effects. One of the most important framing effects is the pricing metric. B2B SaaS companies can realize orders of magnitude changes in willingness to pay by changing their pricing metric. Pricing metrics can also be a powerful way to differentiate.

Customer Experience (CX) includes price (and value)

Customer Experience (CX) includes price (and value)

Customer experience (CX) and pricing are core business disciplines but a gap yawns between them. In a services driven economy it is important to bridge this gap and put pricing and value in the context of the customer experience.

Pricing and the CEO

Pricing and the CEO

Pricing is a critical part of business success and it cannot be left to chance. What role should the CEO play in pricing? It comes down to setting strategy, ensuring alignment, monitoring execution, and taking leadership on pricing ethics and fairness.

Ibbaka Joins 2019 Ready to Rocket List

Ibbaka Joins 2019 Ready to Rocket List

Ibbaka has been selected for the 2019 Ready to Rocket list. Curated by Rocket Builders, the Ready to Rocket list identifies the companies in British Columbia expected to have the highest growth and most impact on the innovation economy. Ibbaka looks forward to contributing to the success of the other companies on the list.

Case Studies at the Value Innovation and Pricing Vancouver MeetUp

Case Studies at the Value Innovation and Pricing Vancouver MeetUp

Join the Ibbaka team on Thursday March 21 for two pricing case studies. One looks at Economic Value Estimation in precision agriculture. The other looks at vectors of innovation and pricing in media (the subject being the iconic British financial newspaper The Financial Times). This is part of the Value Innovation and Pricing Vancouver series of MeetUps.

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