Majid Iqbal introduced a new model for integrating value, price and customer experience in his book Thinking in Services. We compare this model to other models from the pricing space to see what we can learn from it.
Majid Iqbal, author of Thinking In Services, will speak at the Value Innovation and Pricing Meetup on Thursday August 2. Majid’s book goes deep into the underlying patterns behind services and how to combine them. He also brings some interesting perspectives on the impact of customer experience on pricing power. This will be a unique opportunity for people in Vancouver to learn from one of the true deep thinkers on service design.
Pricing design work often needs to include an unbundling phase. The current offer gets broken down into its key parts so that the contribution of each aspect to value can be understood. These function to value mappings are then connected to a value-based market segmentation in order to repackage offers so that they can be priced.
We are planning to combine the Ibbaka market insights work in market segmentation, customer targeting and pricing design with the TeamFit skill and competency management platform. Our goal is to help our clients successfully deliver innovation to the market. The combined company is uniquely equipped to help you deliver on the value cycle (Create, Communicate, Deliver, Capture, Measure value) by connecting people and market insights.