Are you applying best practices in your pricing?

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Self-Assessment

What questions should the CEO ask about pricing?

What questions should the CEO ask about pricing?

The CEO should play a leading role in pricing strategy and demand a high level of execution. Pricing is too important to leave to experts. It is one of the most powerful strategic levers a business has. What are the ten top questions a CEO can ask to help improve pricing practices at their company? The Ibbaka Self Assessment tool will help you to benchmark your company on best practices.

Value creation and communication across the customer journey

Value creation and communication across the customer journey

Your customer touches you many times across the company journey. Are you creating value at each touch? Are you communicating your differentiated value? Pricing power comes from differentiated value, but this only matters if you communicate that value.

Lessons from the Professional Pricing Society Spring 2018 Conference

Lessons from the Professional Pricing Society Spring 2018 Conference

The Professional Pricing Society annual Spring Conference and Workshops was held in Chicago May 2 to 4 of 2018. Ibbaka presented the preliminary results of its research with TeamFit on the skills of pricing experts. We also introduced our pricing Self Assessment tool. Both were well received. Tim Smith of Wiglaf Pricing presented a well thought out way to structure the Pocket Price Waterfall and connect to pricing governance. Simon Kucher Partners had a good talk on connecting pricing to digital transformation.

Product management and pricing skills - an interview with Alan Albert

Product management and pricing skills - an interview with Alan Albert

What pricing skills do product managers need? What skills do pricing experts need to work effectively with product management? Ibbaka spoke with product management expert Alan Albert to understand how to make the partnership between pricing and product management more effective.

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