Ibbaka
Transform Your Pricing
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Transform Pricing

Ibbaka is the leading advisor on pricing strategy for B2B SaaS, Market Platforms and the Industrial Internet of Things. Understand how new data models can transform your pricing.

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Pricing is the single most powerful lever to increase revenue & profit.

Ibbaka partner Steven Forth is recognized as one of the world's leading pricing experts by OpenView Venture Partners.

Ibbaka will help you redesign your pricing to

  • Demonstrate value to customers
  • Optimize for profit, revenue or market share
  • Target the best customers
  • Our focus is B2B Software, SaaS, Industrial Internet of Things, Bots and Agents

The Ibbaka Pricing Process

Goal – Optimize pricing for your most valuable market segment
Outcome – Higher revenue, profit or market share

Based on a data-driven process proven to have success

Understand market dynamics

Segment market on value drivers & buying process

Choose target segments

Refine value drivers

Design pricing and offer architecture

Set prices

Develop monitoring system

Optimize

Support sales


Ibbaka Pricing Tools

Market segmentation (value-based market segmentation + behavioral segmentation + firmographics)

Pricing segmentation

Economic Value Estimation (EVE)

Value maps

Customer price response (conjoint, Van Westendorp)

Matrix of competitive advantage

Pricing architecture framework

Revenue and profit modelling