Are you applying best practices in your pricing?

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Pricing thought leader Tim Smith on the skills required for pricing excellence

Pricing thought leader Tim Smith on the skills required for pricing excellence

Pricing thought leader Tim Smith share his insights into the skills required for pricing expertise and how he trains people to move freshly minted MBAs to pricing analysts to pricing consultants. He also speculates on how pricing software will need to evolve to meet market needs.

A top recruiter looks at pricing skills - Interview with Chris Herbert of SV Pricing

A top recruiter looks at pricing skills - Interview with Chris Herbert of SV Pricing

What skills support pricing expertise? Ibbaka interviews Chris Herbert of SV Pricing, the top recruiter for pricing positions. This is part of our skill research with TeamFit.

What is the distribution of your Willingness to Pay curve?

What is the distribution of your Willingness to Pay curve?

Willingness to Pay (WTP) is one of the most popular, and slipperiest concepts, in the pricing world. Three key things to remember: (i) WTP can be shaped, it is not a given, (ii) WTP is a distribution and not a point, (iii) the shape of the WTP distribution impacts your pricing strategy.

What is “fair” pricing and a “reasonable” consumer surplus?

What is “fair” pricing and a “reasonable” consumer surplus?

Even if you have a highly differentiated, value-added offer and are able to charge a premium without much customer pushback, your pricing should not aim to recoup the full value you create for your customers. Your price should leave a consumer surplus - that is, the customer should feel they are getting more value than the amount spent, as value perception is key to the sustainability of any good pricing.

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