Transform Your Pricing

Activate & Embed Strategy

Strategy only matters if you are able to execute. Ibbaka provides a platform to integrate learning with performance support. Our smart tools can help you with Strategic Choices, Market Segmentation, Buying Process, Buyer Persona, Value Communication and Pricing.

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Goal - Global alignment and execution excellence
Outcome - Higher performance

Proven approach developed for Fortune 500 Medical Technology Company

The Ibbaka Approach

  1. Understand the goals
  2. Develop metrics
  3. Connect to learning and operating systems
    (CRM, Marketing Automation, Pricing, Innovation)
  4. Design interventions
    • eLearning
    • Performance support
    • Smart tools
    • Coaching
    • Collaboration and social
  5. Test and improve

Frameworks Supported

  • Strategic choice making
  • Lean metrics
  • Market segmentation
  • Market shaping
  • Buyer persona
  • Buying process
  • Pricing strategy
    • Economic Value Estimation
    • Matrix of Comparative Advantages
    • Value Map
    • Price Architecture
    • Pricing Metrics
    • Pricing decision support
  • Value communication
  • Sales strategy & support
  • Design for innovation
  • Job theory
  • Scenario planning

Contact Us and Put Your Strategy to Work